Max Gilberg
Director
GOAL
Wynn Las Vegas, a luxury resort and casino, stands as a beacon of endless entertainment and arguably reigns as the best casino on the strip. Recognizing the dynamic and immersive nightlife that the Wynn offers, including some of the world's most famous DJs and exclusive experiences, their creative team identified an opportunity to enhance the marketing of these features. They sought out my assistance to create engaging short-form social videos that encapsulate the excitement and allure of Wynn's nightlife. The goal of this collaboration was to translate their vision into visuals that resonate with potential visitors, enhance the marketing and promotion of their world-class DJs and nightlife, and elevate the brand's image.
Process
This project was both ambitious and exhilarating. Over the span of an action-packed weekend, my team and I were immersed in the vibrant nightlife, covering some of the most well-known DJs in the space: Marshmello, Diplo, The Chainsmokers, Zack Bia, as well as the hockey team, the Las Vegas Knights, who made an appearance at Wynn after their Stanley Cup Championship win. We crafted five short-form pieces specifically tailored to showcase the unique energy and allure of Wynn's entertainment offerings. All videos were filmed and edited on-site, adhering to an incredibly tight 24-hour timeline. Despite the challenges posed by such a quick turnaround, our synergy with Wynn's vision, coupled with our technical expertise, enabled us to execute the task flawlessly. (To view the Diplo, Chainsmokers & Knights video head over to my Instagram - @maxgilberg).
OUTCOME
The videos we created for Wynn Las Vegas didn't just fulfill their intended purpose – they excelled. The stellar reception on social media platforms affirmed the videos' effectiveness in resonating with audiences. Many of the featured DJs and athletes actively embraced the content, sharing the videos on their pages, thereby marketing the Wynn experience to their extensive fan bases. Thanks to the fast turnaround times, the videos served a dual purpose: they not only reached out to new markets, enticing potential visitors to come to the performances that weekend but also became cherished memories for those who had attended the previous nights. This successful venture resulted in content that was both promotional and personal, strengthening the bond between the Wynn and its clientele, and influencing new patrons to explore the unforgettable nights at the Wynn.
