Final
Product.
Max Gilberg
Director
Flint Tanquary
Director
Karin Kildow
Producer
sebastian arriagada
Producer
GOAL
The purpose of this video was to promote the return of Arizona Cardinal's star wide receiver DeAndre Hopkins.
Using dramatic, immersive, and engaging 3D animation, filming, and editing, we set out to create a video style that would set a new standard for the sports media world in pursuit of virality across social media platforms.
Process
The turnaround time for this video was incredibly fast-paced. After DeAndre's team approached me to create him a "comeback video", I had a few weeks to develop the full idea and figure out shoot/editing logistics. I pitched DeAndre and his team the creative storyboard and they loved it. A week later we shot the video in Phoenix. We only had a few hours on set with DeAndre so we had to make every minute count. From there, we only had a week until the video was set to release so we quickly got to work and edited together the final product in just 6 days.
OUTCOME
The video was released on Oct. 22 2022, hours before his return game versus the New Orleans Saints. After release, the video went absolutely viral, amassing over 5 million views in the first week across DeAndre's social channels. The video also became a trending topic on twitter and had countless articles written about it from TMZ Sports to Sports Illustrated. I think it's safe to say we successfully announced the return of DHOP.
