Final
Product.
2023 UA NFL SEASON INTRO
Max Gilberg
Director
GOAL
Under Armour approached with a compelling vision - to craft a "Spiderverse" inspired video for the onset of the NFL season, showcasing their prominent NFL athletes: Justin Jefferson, Kyle Hamilton, Zay Flowers, and Rakim Jarrett. The brief was clear: a cutting-edge, high-octane visual experience.
Process
Given a challenging timeline of just a week, my team and I sprang into action. We meticulously hand-traced pivotal plays and moments frame by frame, infusing the distinctive Spiderverse aesthetic. By leveraging advanced motion graphics, we infused the video with unparalleled dynamism. To elevate the narrative, we incorporated a voice-over announcer, shedding light on the athletes' remarkable performance stats from the preceding season.
OUTCOME
The video was met with overwhelming admiration, both from eager fans and the Under Armour team. The sheer quality achieved within a mere seven-day window was a testament to our dedication and expertise. More importantly, it served as a potent kickoff for the NFL season for Under Armour, setting a vibrant tone for the games ahead. Collaborating with Under Armour was immensely rewarding, and I eagerly anticipate unveiling further ventures with them in the near future.
