Max Gilberg
BTS Director
GOAL
Whistle Sports, a renowned sports and entertainment media brand, approached me with a unique vision. They aimed to amplify the excitement surrounding the much-anticipated Jake Paul vs. Nate Diaz fight. By granting viewers behind-the-scenes access into the meticulous preparations of both fighters, they intended to unveil an exclusive layer of authenticity and build unparalleled anticipation.
Process
With this mission in mind, I headed to Dallas, Texas. Over three days, I immersed myself in the worlds of Jake and Nate, documenting their rigorous training regimens, picking their minds through interviews, and capturing candid moments that revealed their true characters. Beyond the sweaty gyms and training facilities, I had the privilege of documenting their high-octane press conference at the American Airlines Center. The event was nothing short of explosive, filled with heated exchanges and memorable moments that would undoubtedly make headlines. With countless hours of footage in hand, I distilled the essence of the fighters, the drama, and the anticipation into an electrifying 8-minute recap video.
OUTCOME
The final product was not just a video, but an experience. One that gave viewers an unparalleled perspective that no other media outlet provided. Its raw, in-depth insight into both fighters' worlds undoubtedly fanned the flames of excitement leading up to the big night. The overwhelming success of this venture was evident as the fight itself broke barriers, amassing over 500,000 pay-per-view buys in the US alone. Collaborating with Whistle Sports was an absolute pleasure and the synergy we shared promises the potential for more groundbreaking projects in the near future.
