Max Gilberg
Creative Content Director
GOAL
VaynerSports is a full-service sports agency owned by the well-known entrepreneurs and internet personalities AJ and Gary Vaynerchuk. Each year, Vayner runs an intensive 8 week training program to help prepare their collegiate athletes for the NFL combine in hopes to be drafted. Beginning in 2022, VaynerSports has entrusted me in running all creative content for this pre-combine program.
Process
As the creative content director, I have been in charge of creating weekly recap videos that showcase the players hard-work and improvement through the program, and also have produced daily photos of the players training. Vayner uses this content to market themselves on social media and also recruit future clients to display why they have the premiere training program offered to athletes hoping to make it to the NFL. The players love having this daily content as it gives them something to post on their socials, helping them better market themselves online and show the public how they are preparing for the NFL.
OUTCOME
All athletes I worked with from the 2022 pre-combine class were drafted / free agent signed to NFL teams for the 2022-23 season, most notably, second overall pick Aidan Hutchinson and sixth overall pick Ikem Ekwonu. I have kept up relationships with all these players since their first season in the NFL and look forward to working on more exciting personal projects with a number of them in the near future. As for now, I am continuing to work with VaynerSports on their 2023 pre-combine class and look forward to seeing this new group of athletes make it to the NFL.
Photos
